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MANAGEMENT PROFILE

Kari Sreenivasa Rao is a journalist turned entrepreneur, a man with a great passion for public life and deep commitment for wellbeing of people. Despite his humble roots, he struggled through the tough times and made a very successful career in the fields of journalism, government and corporate sectors. Agribusiness is his present mainstay.

Though his modest background compelled him to become a farmer right in his early teens, his unyielding passion for education helped him to work over his hardships and become a postgraduate with distinction. During his studies, Mr. Rao worked day in and out to tame his financial hardships. He made use of his mettle to the fullest extent and excelled in education as well as in National Cadet Corps. His zeal and determination won him in several medals, camp participations and finally highly coveted ‘C’ certificate of NCC.

While this taxing experience notified him of his resilience levels, NCC life taught him the importance of determination and the need to pull off in difficult circumstances.

Journalism was his first calling of Mr. Sreenivasa Rao. He started his career as a rural reporter of Udayam daily in Inkollu, Prakasam district. His textbook dedication in news gathering brought him immediate recognition and got promoted to Divisional Reporter position within a few months. Mr. Sreenivasa Rao further served as a Senior Reporter with Andhra Jyothi; and Bureau Chief of Guntur district for Vaartha daily.

His adept editorial capabilities, managerial qualities, amicable approach and principled nature have earned him the honour to lead the yesteryear’s well-respected political magazine of Andhra Pradesh Suprabatham in full editorial capacity. He led the magazine from the front, increased its reach and turned it into a profit-making media outlet.

After a successful term at Suprabatham, Mr. Sreenivasa Rao joined the government as a Public Relations Officer in Health Department. Within no time he was promoted as a special officer and deputed the Peshi of then Health Minister Dr. Kodela Sivaprasada Rao, with whom he has worked very closely. Besides his regular work, he helped the Family Welfare Department to bring out a monthly newsletter named Janani with the objective to take government schemes and activities into the people. He also assisted the State AIDS Control Society to bring out its tri-monthly magazine Samarabheri.

Mr. Sreenivasa Rao is a man of heart and always adheres to a value system. During his stay in government, Mr. Rao conducted quite a few health camps in and around Paruchuru region and rendered financial help to a few engineering and medical students from weak economic background. He funded several sports and cultural events in Prakasam district and elsewhere, conducted a National Kabaddi Championship and State Kabaddi Championship tournaments. Ongole bull competitions on the occasion of Sankranthi was another noteworthy event that he had encouraged for quite a few years. He also has been publishing the books that are of high literary value, which wouldn’t have seen light if their worth was judged only in commercial terms.

After serving the Health Ministry of AP Government, Mr. Sreenivasa Rao joined Nagarjuna Group as an Assistant General Manager, where he had a 10 long years of successful service. It is at Nagarjuna, he learnt the ropes of agribusiness. While his direct involvement in high-level functioning of the company provided him the exposure to the essentials of corporate functioning, his participation in farmers’ workshops, all-India camps, dealership selection interviews and leadership meets have taught him the basic aspects of agribusiness.

Mr. Rao started a chain of pesticides and fertilizers shops named Network in the villages of Prakasam district, which gave him immense satisfaction and field experience. As a continuation to this activity, Mr. Rao established cold storages in Prakasam and Guntur districts to serve farmers; and also entered into the trade of agricultural commodities. He concluded his services at Nagarjuna Fertilizers and Chemicals Ltd. with the hope to create something new of his own.

Mr. Sreenivasa Rao has been an entrepreneurial being since his early youth. He never settled for the given, always dreamed for the better and earned it through his hard work. Throughout his career, he was experimenting with different business ideas. His relentless experimentation has eventually resulted in the establishment of different businesses that today constitute the KSR Group.

Saga of Spoorthy Seeds

Mr. Sreenivasa Rao joined Spoorthy Agri Biotech (P) Ltd. (aka Spoorthy Seeds) as Director - Marketing in February 2014 and he was elevated to the position of Managing Director of the company within a year. Thanks to the uncompromising dedication of the initial promoters as well as Mr. Rao, the company has earned a rare record in the industry i.e. – not a single complaint has been raised by the farmers on quality of its seeds since its inception in 2007.

Such religious commitment for quality also catapulted the Company into a selective club of very few Indian seed companies that have their own Research & Development units. The R&D Unit of Spoorthy Seeds is located near Hyderabad and connected to a network of fully irrigated research farms covering all agro-climatic zones of the country. Thanks to the reputation for quality, today the seeds produced by the company are being used by more than a million farmers!!

Now, Spoorthy Seeds is the flagship business of KSR Group. By March 31 2015, the company’s annual turnover was Rs. 18 Crore and the company is aiming for Rs. 27 Crore annual turnover in 2015-16 financial year.

Mr. Sreenivasa Rao is currently striving to make Spoorthy Seeds one of the large seeds corporations with overwhelming presence across the country so that farmers of this country can always smile while sowing the seeds and reap bumper harvests, year after year.

Contact us

Spoorthy Agri Biotech (P) Limited
Corporate office: 8-3-903/F/11/E1,
6th Floor, Eureka Court, Ameerpet,
Hyderabad – 500073, Telangana,
South India.
Phone: +91 40 23742224,
Mobile: 08333813400
Email:spoorthyseeds@gmail.com
www.spoorthyseeds.com